M2 Repositions as Digital Asset Wealth Management Platform for High-Net-Worth, Family Offices, and Institutional Investors

Abu Dhabi, UAE, 16 September 2025 – M2, the UAE’s leading platform for secure, regulated, and innovative digital asset investment, has formally announced that it is focusing its efforts on becoming a dedicated digital asset wealth management platform. The firm will now focus on serving high-net-worth individuals (HNWIs), family offices, institutional investors, and corporate treasuries, delivering bespoke investment solutions built for capital investors.

This strategic evolution comes amid rising global demand for institutional-grade access to the digital asset economy. A recent EY survey reported that nearly 60% of institutional investors plan to allocate over 5% of their portfolios to digital assets. M2 believes this appetite is even stronger in the UAE, as it remains one of the world’s most progressive and well-regulated digital asset jurisdictions. Yet despite the region’s depth of capital, access to secure, expert-led platforms has remained limited. M2 is addressing this gap with tailored investment strategies, institutional-grade infrastructure, and an uncompromising commitment to client service, all underpinned by best-in-class security.

This evolution marks the culmination of M2’s strategic shift toward delivering tailored digital asset strategies, services and solutions, meticulously built to meet the complex needs of institutional-grade investors. Backed by an experienced leadership team, a robust capital structure, and a trusted network of global partners, including Sui, Ethena, Polygon, Haruko, FireBlocks, NiceHash, and FearsOff for advanced cybersecurity, M2 is well-positioned to serve both regional and international clients. Its enhanced operating model enables the provision of regulated custody, yield products, liquidity solutions, and treasury optimization.

“M2’s strategic direction is founded on the belief that today’s informed investors seek more than access, they require a trusted bridge between the agility of digital asset markets and the standards of traditional wealth management,” said James Greenwood, CEO of M2. “With this in mind, we have redefined our proposition around the evolving priorities of our clients: enhanced custody, deeper engagement, and institutional-grade opportunities within the digital asset economy. M2 stands at the intersection of private capital and precision, where digital wealth is managed with the same discipline, discretion, and depth as any other asset class.”

Managing hundreds of millions of dollars of assets, M2 is well positioned to deliver market-leading yield opportunities through strategic relationships with global partners. As one of only few firms worldwide offering Bitcoin-backed mining loans, M2 reinforces its role as a pioneer in the digital asset space. The platform can also equip institutional clients with robust APIs for seamless portfolio diversification, aligning with the standards of traditional financial providers and bridging the gap between conventional finance and the digital asset economy.

Kim Wong, Managing Director and Head of Treasury at M2, added: “M2 is built to represent the gold standard in digital asset management, engineered from the ground up for clients who demand performance, uncompromising security, and absolute trust. This strategic realignment reflects a long-considered move toward where the industry is headed, and where we are well positioned to serve those navigating it.”

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About M2:

Backed by leading shareholders in the UAE’s innovation economy, M2 combines strong regional alignment with long-term strategic access. Purpose-built for high-net-worth individuals and institutional investors, M2 delivers regulated, secure, and institutional-grade pathways into the digital asset economy.

M2 Custody Limited is licensed and regulated by the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM), while M2 Global Wealth Limited (M2GW) is licensed and regulated by the Securities Commission of The Bahamas (SCB).

With an expanding suite of regulated products, tools, and solutions, M2 offers white-glove service and dedicated relationship managers across tailored yield strategies, crypto-backed financing, and OTC liquidity. These services are underpinned by robust institutional-grade security and infrastructure.

Together, these corresponding regulatory entities reinforce M2’s commitment to delivering a secure, seamless, and compliant digital asset experience. The M2 platform upholds the highest standards of international regulation and investor protection.

For more information, visit m2.com.